Asian American and Pacific Islander Heritage Month

Honoring a multi-faceted community

Explore AAPI-owned brands & their diverse founders’ stories.

Bachan’s

Based on his grandmother's recipe using simple, flavorful ingredients—Justin’s sauces are made for marinating, stir frying & drizzling. New at Target

Founded by Justin Gill

Fly by Jing Founded by Jing Gao Inspired by the legendary flavors of her hometown of Chengdu, China, Jing’s line of pantry staples are on a mission to dispel stereotypes about Chinese cuisine while bringing uncensored flavors to the table.

Maya Kaimal Founded by Maya Kaimal As Chief Culinary & Creative Officer, Maya personally oversees the creation and curation of her entire collection while highlighting her curiosity in spice, taste and cooking developed during trips to her father’s home in Kerala, India.

Coconut Whisk Co-founded by Bella (Nhi) Lam Made with high quality, better-for-you ingredients, Coconut Whisk’s vegan & gluten-free cookies are crispy on the outside and soft, warm and chewy on the inside.

Biena Founded by Poorvi Patodia Mom of 2 and a bonafide snack food junkie, Poorvi created Biena to combat the lack of healthy options to support her snacking obsession.

J Way Boba Founded by Yuki Adachi & Lulu Lee Driven by their passion for boba, Yuki and Lula set out to create a range of options that would transform the at-home boba experience into a simple and enjoyable ritual.